At Daily Crunch Snacks, we believe that mental health should be as much a part of the fabric of our daily lives as the food we eat. The thoughts and the nutrients you feed your body hold equal influence over your wellbeing. So when you #getcrunching, take some time to evaluate how you’re feeling, disconnect from social media, or take a few deep breaths — whatever taking time for your mental health looks like for you. And it never hurts to check in on a loved one. We hope to make feeding your body with real + healthy foods easier, and to remind you to take time for your mental health.
Diane lost her son, George, to mental illness and dedicates much of her time and energy to reducing the stigma around mental health. In support of Diane and our mission, a portion of all Daily Crunch Snacks proceeds go to The Support Network, which advocates mental health awareness on college campuses. Check out their site if you’d like to see this amazing initiative on your (or your loved one’s) campus.
Diane Orley is the Founder of Daily Crunch Snacks and the face behind Diane’s Kitchen. After a career in real estate and years devoted to raising three kids, Orley followed her passion, healthy food, and launched Diane’s Kitchen. She learned the process of sprouting from her sister, who was introduced to the method in India. She was fascinated by their process and loved the finished product – their nuts tasted nothing like raw or roasted nuts we eat here in the United States. Diane began to test out different methods of soaking and dehydrating raw nuts while studying the nutritional properties. She perfected her recipe and began gifting and giving nuts to those in her community every chance she could get. In 2008, her nuts literally sprouted into a homegrown business. Their overwhelming response grew into customers all around the country and the impetus to launch Daily Crunch Snacks. She is committed to the mission of educating people that mental health and overall health & wellness go hand-in-hand, and she’s dedicated to breaking the stigma surrounding mental health so we can all live the fullest versions of ourselves. Daily Crunch Snacks is a supporter of The Support Network. A native Texan, Orley now lives in Oakland County, Michigan with her family, and splits her time throughout the year between Texas and Michigan.
Laurel Orley is CEO and co-founder of Daily Crunch Snacks. With more than 15 years of media and advertising experience, Orley largely oversees the marketing, and strategy of Daily Crunch Snacks. After working 13 years at Mindshare on the Unilever business, she found herself loving the consumer-packaged goods world, but wanting to work for a brand she could create from the ground up. While on the Unilever account, Orley worked on flagship billion dollar brands such as the Dove Campaign for Real Beauty and staple brands Dove Men+Care, Hellman’s, Lipton Tea and the Suave portfolio. While working on Dove, Mindshare won the 2011 Media Plan of the Year by Adweek $10 - $25 Million Integrated Category for Dove Men+Care and 2009 Bronze Effie for Dove Go Fresh in Integrated Marketing Services category. In the 2012 listing of the Adweek 50 "people who make the machinery of media, marketing and technology hum", Orley was ranked #20 where Adweek stated ‘She’s like a Velcro wall for Unilever—most everything related to the account sticks to her.” In 2013, she was a Teacher's Assistant for the Executive MBA Program at Columbia University where she taught a channel architecture course. While on maternity leave, she kept finding herself reflecting on how she was so inspired by Diane’s snacks and their differentiating factor in the marketplace. Orley then joined her aunt, and founder of Diane’s Snacks, Diane Orley, to launch Daily Crunch Snacks. Laurel, a New Jersey native, is part of the TedxNashville Society of Fellows and spends her downtime raising her 3 kids with her husband, Ethan in Nashville. She loves eating Nashville Hot Chicken, hiking, and traveling the world.
Dan Stephenson is COO and Co-Founder of Daily Crunch Snacks. Stephenson has experience launching startups along with a strong financial industry background. Upon graduating Vanderbilt University (Cum Laude) with a bachelor’s degree in Economics, Stephenson took a position as Chief of Staff for Reagan-economist, Art Laffer, formalizing much of his macro-economic and investment perspective. He later joined the Ingram Barge Company, gaining experience in the finance industry. However, he took his passion for America’s favorite comfort food, macaroni and cheese, and launched Dan’s Gourmet, gaining insight into the start-up business and food world. Dan’s Gourmet originally started as “Mac Pacs” available in the Nashville Farmer’s Market and grew to 6 frozen SKUs at more than 2,500 stores in 35+ states. Known as “Dan the Mac Man,” Stephenson excelled in pitching his brand, scaling up production with co-packers, leading the packaging design and marketing strategy, and charting the strategic direction for the business. In 2012 at the age of 28, Dan was named one of Nashville's Top 30 Under 30. In February 2013, Dan was honored by Mayor Dean as "Entrepreneur of the Year" by the Nashville Downtown Partnership. Soon after, he was named one of Nashville's "Top Forty Under 40" by the Nashville Business Journal. Stephenson is also a regular guest lecturer at Vanderbilt University, Belmont University and Lipscomb University for business and entrepreneurship classes. Dan has used his experience to consult for several promising, young CPG (Consumer Packaged Goods) companies, including Daily Crunch. In March 2020, after a year of getting Daily Crunch ready for launch, Dan joined the team full time as a co-founder and COO (Crunch Oversight Official, clearly). A Cleveland, Ohio native, Stephenson now lives in Nashville with his wife, Mandi, and two Boxers, Dino and Boomer. He loves to travel whenever possible, golf, ski out west, and whip up new creations in the kitchen for friends at their dinner club, “JBW” (Just Bring Wine!).
Jen Reynolds is the Social Media Marketing Lead for Daily Crunch Snacks. She creates, posts, oversees and manages all social media content as well as manages influencer and brand partnerships. She serves as the head nut for all things social media related! Reynolds grew up in San Francisco, California and moved to Nashville for her undergraduate studies at Vanderbilt University, where she studied Human and Organizational Development, basically just a fancy term for business. Upon graduation, she decided to pursue a Master’s degree in marketing at the Vanderbilt Owen Graduate School of Management for the 2019-2020 year and has been working with Daily Crunch since January. Her wanderlust has taken her around the world to travel to and explore new cities, countries and cultures. She loves spending time outdoors hiking with her friends on the beautiful mountains of Marin County, cooking with her mother in her blue and white kitchen, and being a tourist in her own city. While it's hard to move away from the Golden State, Reynolds hopes to move to New York City in the near future to accomplish a career dream she has had since she was a little girl.
Grace Runnels is the Brand and Content Marketing Lead at Daily Crunch Snacks. Interested in creating valuable content for our customers, she developed and currently implements our email strategy, designing and writing the copy for the emails that you receive from us each week! She continually works to enhance our brand voice and image, conceptualizing high-level storytelling and content strategy across channels. She also enjoys taking photos and designing creative collateral for the brand. At heart, Grace is a writer with a desire to reach and connect people through storytelling. She’s currently finishing up her Masters in Marketing at Vanderbilt Owen Graduate School of Management, after receiving her BA in Economics and Cinema+Media Arts at Vanderbilt University.
Estée Park is the eCommerce and Digital Strategy Intern for Daily Crunch Snacks. She co-leads digital marketing, specifically driving our eCommerce channels and overseeing our digital and social advertising. Estée is originally from Calgary, Alberta but spent most of her life growing up in Atlanta, Georgia. For undergrad, Estée went to the University of Notre Dame where she majored in Marketing in the Mendoza College of Business while pursuing a supplementary major in Spanish. Estée loves sports and played competitive soccer her entire life, and continued to play on the Women’s Club Soccer team at Notre Dame where she was Captain for 2 years. Her passion for sports led her to the field of sports marketing, but after summers of internships and time spent reflecting, she realized that the work she was truly interested in was digital marketing. To further explore and expand upon this interest, Estée chose to pursue a Master’s degree in Marketing at the Vanderbilt Owen Graduate School of Management for the 2020-2021 school year. She began interning for Daily Crunch in September after she was drawn in by the perfect opportunity to get hands-on experience working with some of her favorite things: a women-owned start-up culture, a mission for integrating mental and physical health, and all things digital marketing!
Khori Moreland is a Marketing Intern at Daily Crunch Snacks. She is taking on the role while finishing her final semester at Vanderbilt University. In the Spring of 2021, she will graduate with undergraduate degrees in Sociology and Business. Khori is still deciding on post-grad plans but hopes to find a place where she can utilize her experience in process optimization and project management. However, working with Daily Crunch has fostered a newfound love for marketing as well. Khori considers Dallas, TX to be home but has lived in 6 different states (most recently Nashville for school). After graduating, she will continue exploring cities across the country and beyond. At the top of her bucket list is traveling to Argentina to see wild penguins. But at the moment, Khori’s free time often involves experimenting with new creative projects. She’s tried everything from baking to knitting but has a lifelong passion for sewing.
Deneen Schaudies is the Nutrition Expert for Daily Crunch Snacks and designs many of the marketing campaigns. Deneen grew up in Atlanta, GA, and went to the University of Georgia for an undergraduate degree. From there she moved to Birmingham, AL to complete a Master’s in Clinical Nutrition as well as become a Registered Dietitian. After finishing up those degrees, she moved to Nashville to work at Vanderbilt Children’s Hospital. There she took care of many sick children and helped families for nearly 7 years. Deneen learned so much from nationally recognized providers as well as the life skills you can only learn from caring for others. Over time, however, she decided she missed using her creative background and went on to pursue an MBA at the Vanderbilt Owen Graduate School of Management. She has been with Daily Crunch since June and has greatly enjoyed utilizing both her marketing and nutrition skills. Deneen loves to get outside and explore both nature and new cities. She could never decide whether she prefers the beach or mountains.